Subway threatens broadcaster over 'soy chicken' report

Evrard Martin
Mars 20, 2017

Subway has already vehemently denied a recent Canadian news report alleging that the sandwich chain's chicken is only 50% meat, but the company is now going a step further, accusing the broadcaster of defamation and seeking hundreds of millions of dollars in damages. (CBC) after they claimed that the fast food chain's chicken wasn't all natural.

In an episode of CBC Marketplace titled "The Chicken Challenge" that aired February 24, it was alleged that Subway's oven-roasted chicken actually contained just 53.6% chicken and its strips were only 42.8% real chicken.

"Serving high-quality food to our customers is our top priority, and we are committed to seeing that this factually incorrect report is corrected", Subway's statement said, according to Fortune.

Marketplace looked at Subway's Oven Roasted Chicken Sandwich and its Sweet Onion Chicken Teriyaki (chicken strips).

The segment cited DNA tests conducted by Trent University in Ontario, which contended that chicken served by Wendy's and Tim Horton's contain much higher percentages of poultry.

While Subway did not provide additional comment on the lawsuit, a franchisee in Canada tells the Post that he's anxious that publicity from the CBC report could cause company sales to suffer.

After the program aired, Subway voiced its objection to the results.

A week after the original Canadian TV report, Subway said tests of its chicken at two outside labs revealed only trace amounts of soy.

Subway is looking for a whole lotta bread from CBC for a report that suggested roughly half of the fast-food chain's chicken wasn't, in fact, chicken.

The company added that it shared its results with "Marketplace", as well as "the lab that conducted the flawed test".

Subway has since requested a retraction and apology, and it even took out a full-page ad in the Globe and Mail that read: "Saying our chicken is only 50% chicken is 100% wrong". If a Statement of Claim is issued by Subway, CBC will contest the action and issue a Statement of Defense. Emma Bédard, public affairs manager for the CBC, said they have seen no evidence that would make them change their minds and said their journalism is sound.

Other reports by CampDesrEcrues

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