Twitter, NFL sign multi-year deal for live show

Evrard Martin
Mai 12, 2017

The NFL announced today that it would team up with Twitter for a range of video content, including livestreams. Because the National Football League recently penned a new deal with Amazon to offer ten Thursday Night Football games to Prime customers.

In addition, the live pre-game coverage will include Periscope broadcasts like play warm-ups and sideline interviews, created to give football fans behind-the-scenes access to teams on game days. There's one big difference between this new partnership and the ones from days gone by, however: there won't be any free live streaming football games, with the NFL instead providing video clips, pre-game coverage, and a 30-minute 'live digital show'.

The NFL will produce the live digital show during the season on Twitter, and it will be hosted by NFL Network talent. "We have every expectation that the new daily live show, produced by NFL Network and featuring some of our top analysts, will quickly become some of the most popular programming on Twitter". Live pre-game coverage will include behind the scenes and sideline interviews according to the report.

For those who enjoy using Twitter throughout the day and are also football and fantasy football enthusiasts, this news should be exciting.

Video ClipsThe NFL will continue to program a full slate of highlights, breaking news and analysis, and fan favorites like "Throwback Thursday" (#TBT) to keep its fans in-the-know on everything NFL.

Twitter's deal with NFL for its Thursday Night Football games ended this year. With that partnership Bloomberg will debut a 24/7 breaking-news network that will be global, live and exclusive to Twitter. Given there are no live games this time around, the new agreement is likely more affordable for Twitter.

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