USAA says it will reinstate ads on 'Hannity'

Pierre Vaugeois
Mai 31, 2017

The USAA financial services firm, hoping to stem the furor from military members and vets outraged at its decision to yank advertising from Sean Hannity's Fox News show, said Tuesday it is reinstating the ads.

After Media Matters published a list of Hannity's advertisers in the wake of his continued coverage of the discredited Seth Rich conspiracy, USAA pulled its commercials while citing a policy of not advertising on opinion shows.

But it appeared the liberal push to boycott - at least with USAA - backfired just a bit.

USAA, a Texas-based company, said it only advertises on "news programs".

But many of USAA's customers reacted angrily, and it didn't help when the company's advertising on other opinion shows was pointed out.

Regardless, the company chose to reinstate its ads on Hannity and the other shows from which it had pulled its ads, The Associated Press reported. Others included companies like Cars.com, TD Ameritrade, and Crowne Plaza. He had said he would no longer talk about the shooting death of Seth Rich a year ago, following pleas from the man's family; Fox News had retracted an online story about Rich. Seth Rich parents requested that their son's name not be used for political purposes.

USAA said it is continuing the commercials while reviewing its overall advertising policy.

A return of advertisers would signal that Hannity is safe in the 10 p.m. time slot, and won't be facing the same fate as former top Fox anchor, Bill O'Reilly.

Although MADDOW has not been accused by anyone else of spreading false stories, MALONEY and MORGAN are targeting her anyway, claiming that she airs "hateful, biased and untruthful reporting" and, unlike MEDIA MATTERS' HANNITY post, are asking followers to contact MADDOW's advertisers and "call them, e-mail them, cancel your subscriptions, unless they pull their support for RACHEL MADDOW's programming".

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