What Twitter's privacy changes mean for you

Claudine Rigal
Mai 19, 2017

This Wednesday, April 26, 2017, photo shows the Twitter icon on a mobile phone, in Philadelphia. For example, the company may share name, email, or other personal information, but if the advertiser that buys this data wants to use it, they will have to ask for user permission.

For the first quarter, Twitter reported revenue of $548 million - down 8% year-over-year.

NEW YORK (AP) — Twitter's new privacy policy suggests ambitions of becoming more like Facebook — more tracking of users and more targeting of ads to rake in more money.

In addition, Twitter will no longer honor the "Do Not Track" option that let people say no to being tracked by the likes of ad and social networks.

Under "Tailored audiences" the social network shows you how many audiences you are part of and how many advertisers are interested in you.

New controls: New Personalisation and Data settings that offer more granular control over how Twitter uses their subscribers' data.

Tweaking the data advertisers are able to see will have a direct impact on the types of ads you'll find in your feed, but as Twitter notes in Settings, "it won't remove you from advertisers' audiences".

"Privacy is built into our DNA as a company and it's something we take an active role in promoting and advocating for across the world", said Twitter.

Under the new terms, support has been ended with Twitter, joining nine other online companies to do so, according to Marketing Land. "Also, all of the settings now default to disclosure, which means users have to go in and change their privacy settings". This is where you can make changes to whether Twitter can gather certain information about you as a user.

"We do not store webpage visit data for users who are in the European Union and EFTA states", Twitter confirmed.

If you've ignored this message, we recommend you visit your Twitter profile's Settings section and look under "Privacy and settings" for an option named "Personalization and Data". Here you'll be able to see the data collected on your "Interests from Twitter" as well as "Interests from partners".

Is that what you really want? If you select these you'll see the topics and "interests" Twitter or its partners think you have based on your profile and activity.

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