Boeing launches 737 MAX 10 with 240 orders, commitments

Xavier Trudeau
Juin 19, 2017

Airbus last week revised down its forecast for the A380 category by six percent to 1,184 aircraft, though at four percent of total deliveries this remains more optimistic than Boeing.

The 737 Max 10, which will be Boeing's first new model since the unveiling of the 777X series at the Dubai Air Show in 2013, will be 1.68 metres longer than the Max 9, now the biggest member of the re-engined 737 family, which was launched alongside the Max 7 and 8 in 2011.

But industry sources said Airbus would immediately hit back with a large order for the A321neo.

Boeing wants to punch back at Airbus, which is outselling the US plane maker roughly five to one in sales for the biggest single-aisle jets.

The 190-230-seat Boeing 737 MAX 10 is created to plug a gap at the top end of Boeing's single-aisle range after strong sales of the competing Airbus A321neo.

A handful of airlines were said to be shopping for planes in advance of the show including Peruvian low-priced startup Viva Air, owned by Irelandia Aviation led by the son of Ryanair founder Tony Ryan, which could place an order for Airbus. Low-priced airlines are eyeing the aircraft to break into transatlantic routes.

Boeing has around 3,700 orders for the whole Max family.

A spokesman for Airbus said: "We do not comment on discussions that we may or may not be having with potential customers".

He said: 'The Max 10 is essentially the same size as the A321 but has about 5 per cent better operating costs per seat so it's a very attractive airplane.

Virgin Australia has also signed up to fly the smaller Boeing 737 Max 8 from late 2019, with 40 of the fuel-efficient jets on order.

Boeing is bringing the 787-10 and will increase media attention by giving details about the next model in the pipeline, logically expected to be designated the 797.

A Reuters photographer got up close to the roughly three-metre-high split wingtip which has been installed on an A380 belonging to the Air and Space Museum at Le Bourget airport, where the Paris Airshow opens on Monday.

Airbus said earlier this month it expects the market for large passenger planes to more than double in the next 20 years driven by growth from Asian markets.

There will also be some 200,000 regular visitors, many of whom will come especially for spectacular displays of supersonic military hardware as fast combat planes break the sound barrier.

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