Force India considers name change?

Pierre Vaugeois
Juin 15, 2017

He clearly wants his team to get better and better.

Previously, the Silverstone-based team was known as Jordan, Midland and Spyker. The objective behind this name was to attract Indian investors, however that didn't really happen.

Reason No 1: The name doesn't really have a global appeal, hence does not attract worldwide sponsors.

The team's performance has, in fact, improved by a great margin. The team has progressed well in the championship since its rebranding.

Currently, Sahara Force India, whose chairman remains Sahara India's Subrata Roy, is fourth as well after seven races so far this season. The team has also added a new sponsor, the BWT which also changed the livery of the vehicle.

In a recent interview with Motorsport, Vijay Mallya said that the name of the team will have to be given "more worldwide flavour" as so far the team has been attracting global sponsors, and "sadly less Indian sponsors".

The team considered a name change a year ago too, when it was to be called Aston Martin Racing, however the deal could not go through.

The former billionaire, who is now locked in a high profile legal battle with Indian authorities, bought the Spyker team and renamed it Force India ahead of the 2008 season. "I'm considering along with the other shareholders what steps to take, but it's a major decision and one that is not going to be taken in a hurry without due consideration", he added.

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