How Siri is clapping back at Alexa

Alain Brian
Juin 10, 2017

Users can also set up two HomePods next to one another, and they'll synchronise for better sound, the speaker will support whole-home audio with other speakers that support Apple's AirPlay 2 wireless audio technology. This new breed of speaker presents a tantalizing future powered by voice, where computing is not tied to a screen. "People at Apple's anxiety level went up a notch", said a former member of Apple's Siri team. It also comes with a seven-tweeter beam-forming array, which means a smooth timbre for the most meticulous listener. I'm sure we'll learn more about the device in the coming months, but it seems like Apple is downplaying this announcement.

Apple has finally dived into the market of the smart speaker to take on Amazon Echo, Google Home.

In the privacy arena, Apple executives touted the fact that until the user says "Hey Siri" the speaker does not send any information to Apple. While he didn't discuss exactly how the devices differ, he told USA Today that the HomePod's $349 price tag makes it substantially more expensive than his company's alternatives, including the popular Amazon Echo.

More than 35million people in the U.S. are expected to use a voice-activated speaker at least once a month this year. Apple is depending on spatial awareness to achieve its goal of reinventing home music, although it's pretty hard to imagine anyone would shell out $349 for a smart speaker.

Apple has incorporated different audio processing technology to allow the speaker to tune itself to your particular room layout. As a music-playing device, it will also be a challenger to Sonos, whose wifi-controlled speakers are used by many smartphone users for home entertainment. It contains Apple's A8 chip, launched in 2014.

With so many low-cost Bluetooth speakers already on the market, I think Apple might have a hard time carving out a niche. Google and Amazon have been saturating the market for a while now and figuring out the whole home assistant niche.

Since the launch of the Echo and Google Home, it has been suggested Apple's own assistant has fallen behind its rivals in the virtual assistant space.

One was a new US$349 smart "HomePod" home speaker to 'reinvent ' home audio, which will be available in the United Kingdom and in the U.S. in December. Sonos also has ambitions on integrating with every intelligent voice assistant out there. And fortunately for Google and Amazon, Apple's Siri is widely seen as lagging behind the competition in both its quality and capabilities.

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