LaVar Ball: Lonzo's shoe choices 'making a statement' to traditional companies

Evrard Martin
Juillet 18, 2017

That's how that Big Baller Brand roll. "The players are the brand ambassadors. Quite frankly we are officially in the shoe game, and are a billion dollar brand either way".

Lonzo Ball's summer sneaker choices have been curious to say the least. "The brand is nothing without the players".

The Los Angeles Lakers first round pick has played four games in the Summer League.

After wearing his signature shoes in the first two games, Lonzo wore Kobe Bryant's Nike Kobe AD in the game against the Philadelphia 76ers on Wednesday last week. He spun the story to his advantage by claiming that owning his own sneaker label gives him the freedom to wear whatever kicks he wants, when he wants to.

Lonzo Ball in Curry's tonight as he told Cassidy Hubbarth he would be doing.

Lonzo Ball is indeed having one of the best individual performances by a rookie in the Summer League, but fact remains that he is still competing mostly against guys who are playing for training camp invites.

Or, he's basically saying, "You can't afford to have my son". They are priced at $495 and will begin shipping November 23.

LaVar admitted that he made Lonzo wear four different sneakers in four different games to allure the brands to sign him.

Lonzo's father, LaVar, confirmed to ESPN that the last three games have been a message to companies on what they can have while still affirming their Big Baller Brand is worth $1 billion. The shoe brands quickly passed.

The Ball family patriarch added that Lonzo would ink a deal "if the price is right". That would be a big (deadly even) blow to the visibility of the Big Baller Brand, unless the focus of the brand becomes Lonzo's younger brothers LiAngelo and LaMelo.

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