Paytm Mall Delists 85K Sellers; Overhauls Sellers Onboarding Process

Claudine Rigal
Juillet 17, 2017

In order to maintain the quality of its brand-new platform, Paytm Mall is reconstructing the onboarding process for sellers and has removed nearly 85,000 of them as they are failing to meet the standards.

The company in a statement said, "The sellers will undergo strict quality and service audits that will include their registration number, location of the commercial establishment, shop photos and goods and services tax identification number, among other things, to list products on the platform".

A senior executive of the company said the move is aimed at weeding out dubious seller profiles and fraudulent practices on its commerce platform. The 85K online sellers have been delisted, as they failed to meet the quality standards.

As per the new changes in seller onboarding process, the company will only look to partner with reputed shopkeepers and brands. "However, since the delisting started ahead of the GST mandate, some (sellers) had to leave prior to the GST implementation", Amit Sinha, COO of Paytm Mall, told ET.

Paytm Mall also offered a combination of the Mall and Bazaar concepts to Indian consumers.

Paytm Mall will also enable brands and shopkeepers to set the return, exchange and refund policies for their products, and offer complete support through its network of logistics partners. This will enable local shops to tap additional revenue streams from customers who can buy their products online.

Paytm Mall is also looking to scale its partner network by adding 3,000 agents to its existing workforce. Through this transaction, Alibaba's and its affiliate Ant Financial's stake in Paytm E-Commerce rose from 40% to 62%.

Launched earlier this year, Paytm Mall is the e-commerce arm of the electronic payment platform Paytm.

Paytm has transferred over 800 employees from its parent company, One97 Communications Ltd, to the recently-launched entity, Paytm Ecommerce Pvt.

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