Tesla Model 3 Shown Off by CEO Elon Musk

Xavier Trudeau
Juillet 10, 2017

The production of the Model 3 will be ramped up to 100 units in August 2017, and another 1,500 cars will be manufactured in September 2017.

The electric vehicle giant, the brainchild of the charismatic Elon Musk, announced last week it would produce its first mass-market Model 3 sedans two weeks ahead of schedule, with the first deliveries set for 28 July 2017. But he gifted it to the company's billionaire founder as a present on his 46th birthday, Musk said. The electric auto can sprint from 0-100km/h in under six seconds. But the first 30 owners will get their hands on the auto on July 28, 2017.

Musk has warned there will be a long wait for pre-order deliveries. Adding to Tesla's woes, the company is facing a more crowded market after Swedish rival Volvo announced last week that it will phase out production of conventional petrol-only cars from 2019, with all new models to be either electric or hybrids. Production averaged 40 percent less than demand until early June, the company said. Within a matter of days, more than 300,000 customers put down $1,000 deposits to reserve their place in line.

It marks Tesla's first step as a producer of mass-market electric cars as the group has previously focused on the output of luxury vehicles in relatively small numbers.

Production delays and initial quality issues for Tesla's previous Model S sedan and Model X SUV had sparked doubts from some analysts about the new model.

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