Apple working with insurer Aetna to discount Apple Watches for customers

Claudine Rigal
Août 15, 2017

Apple now offers the watches, which can measure steps taken and heart rates, to its 50,000 employees as a part of its own corporate health program.

Apple and Aetna have held several secret meetings to discuss offering the Apple Watch to Aetna's 23 million customers, according to CNBC.

Citing three people familiar with the matter, CNBC reports that Aetna is now negotiating with Apple on a plan that will offer a free or discounted Apple Watch as an incentive to those who are insured by it.

With Aetna having their own employees using Apple Watch as part of their corporate wellness program, Aetna must know the benefits that the Apple Watch has delivered for the employees first hand and will be able to sell that to standing and future customers. Aetna is betting that by getting the Apple Watch onto the wrists of its customers, it helps them become healthier by promoting exercise and diet. Those in attendance included executives from Aetna and Apple, as well as hospital chief medical information officers across the country. One area where Apple has been very active is in the field of diabetes.

Apple and Aetna have not officially commented on this report as yet. And beginning last fall, Aetna said it was planning to make the Apple Watch available "to select large employers and individual customers during open enrollment season". For the second quarter of 2017, Apple shipped 2.8 million Apple Watch timepieces, up from the 1.8 million units it shipped during Q1.

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