Greens relaunch with new slogan, avoiding a painful irony

Evrard Martin
Août 13, 2017

After a hard week, The Green Party has this afternoon announced a shake-up of what it looks and sounds like, but not what it believes in.

The party has been figuring out a way to steady the ship since co-leader Metiria Turei resigned on Wednesday.

Green Party leader James Shaw has unveiled a new election slogan "Love New Zealand" at the party's relaunch in Auckland.

Mr Shaw said it goes to the heart of what the Greens stand for. "I want you to know we're still the same party with the same values", he said.

"To be frank, over the last couple of weeks we haven't been all that together, and it hasn't been all that great".

"We started out talking about the problem of poverty in New Zealand".

"We believe in recycling", he said.

"It is my personal commitment to New Zealanders that this will be a positive campaign. We will focus on the very real challenges that our country faces, and we will focus on solutions that no one else is promising, with the best MPs and the best candidates to get the job done".

He announced a new caucus leadership team to take on each of these areas - Marama Davidson (poverty), Julie-Anne Genter (climate change) and Eugenie Sage (clean water).

The reorganisation has seen Chloe Swarbrick and Golriz Ghahraman move up to seventh and eighth, respectively, on the Green Party list.

Previous campaign material included the slogan "Great Together" which, in the wake of Turei's resignation over her deepening benefit fraud scandal, had threatened to become a painfully ironic reminder that Shaw was now leading the party on his own.

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