Xiaomi captures pole position in smart wearables

Xavier Trudeau
Août 3, 2017

Xiaomi has managed to become the world's top wearables brand in the second quarter of 2017 with an estimated shipments of 3.7 million units, according to the latest data from Strategy Analytics. The company estimates 13.6 million units were sold during the device's inaugural year, followed by 11.6 million units in 2016.

During the April through June quarter, Apple trailed China's Xiaomi (3.7 million units sold) and Fitbit (3.4 million) in the wearables market. This 22 per cent rise saw Xiaomi capture 17.1 per cent market share, making Chinese technology company overtaking Fitbit and Apple in the global wearables segment. Fitbit shipped an estimated 3.4 million wearables in the quarter, while it's closest competitor, Apple shipped around 2.8 million units. During the first six months of 2017, the company believes 6.3 million units have now been sold.

The market for smart, wearable devices is turning into a bit of a barbell.

With these numbers, Strategy Analytics now believes Apple has sold over 30 million Apple Watch units since the product launched in April 2015.

Apple shipped 2.8 million wearables worldwide in Q2 2017, growing 56 percent annually from 1.8 million in Q2 2016.

Premium smartwatchesFitbit is at risk of being trapped in a pincer movement between the low-end fitness bands sold by Xiaomi and the fitness-led, premium smartwatches sold by Apple.

However, the rumored upcoming Apple Watch Series 3 launch with enhanced health tracking could prove to be a popular smartwatch model and enable Apple to reclaim the top wearables spot later this year.

Overall, 21.6 million wearbles were sold during the second quarter, an 8% rise from the 20 million sold during the same quarter previous year.

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