London F1 event confirmed for... tomorrow

Claudine Rigal
Juillet 11, 2017

Formula 1 cars will return to London tomorrow, with a special F1 Live promotional event being held around Trafalgar Square and Whitehall as part of the build up to this weekend's British Grand Prix.

As a result of the numerous terrorist attacks that, according to London Mayor, Sadiq Khan, must be accepted as "part and parcel" of living in a major city, Formula One's plans for a pre-British Grand Prix event on the streets of London are far more low key than in 2004 when cars raced up from Pall Mall, around Piccadilly and up Regent Street in front of tens of thousands of excited locals.

F1 Live London will see a demonstration around Trafalgar Square and Whitehall in Central London, which owners Liberty Media say "will also mark the first time in Formula 1 history that all 10 teams have come together outside of a race weekend to put on a show for the public".

The event starts at midday with an F1 Schools and Innovation Showcase, including information regarding Formula Student and Dare To Be Different to educate young fans on the careers available in motorsport.

Fans will be treated to a live stage show in Trafalgar Square and and auto parade featuring teams, drivers and cars in Whitehall as organisers attempt to take the sport off the track and closer to the people.

Want to experience all the pomp and circumstance of the British Grand Prix, but can't make it up to Silverstone for the main event?

The event is set to be broadcast across Sky Sports F1 and Sky Sports 1 in the United Kingdom, with Formula 1 live streaming the event on YouTube.

That will be followed by a Live Show between 5.30pm-9pm which will give fans the chance to see the current F1 drivers and their cars, with the addition of live music acts in the evening.

'It will also bring fans of all ages and backgrounds together to celebrate a sport they are passionate about and in which Britain is a world leader'. Commercial director Bratches said the London show was the "most striking example yet of Formula 1's evolution" since the departure of former boss Bernie Ecclestone. "Westminster is fully supportive of this type of event and we have worked with all authorities to keep disruption to an absolute minimum".

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